Jordan Brand is dedicating an Air Jordan 4 to London, featuring a dark palette directly inspired by the city. The silhouette consists of distressed suede, textured panels, and shades of grey, complemented by several "Nike LDN" details unique to this edition.
Drawing Inspiration from London's Urban Landscape
The Air Jordan 4 “London” builds its identity around the textures and colors of the British capital. Nike directly references concrete and surfaces marked by wear to explain the choice of distressed suede and textured panels, utilizing a palette combining Black, Dark Smoke Grey, Smoke Grey, Hemp, and Red Bark.
The dark suede upper retains the familiar elements of the Jordan 4, including the side netting, molded eyelets, and support wings. Several shades of grey are distributed across these various parts, while black appears notably on the wings and heel. Accents of Hemp and Red Bark extend the palette with earthier tones.
Signature London Details and Construction
Specific details link this edition to London. The shoe features "NIKE LDN" markings on the heel, which are also present on the hangtag. Additionally, an "SAY LESS" tag is placed reversed underneath the tongue. A second pair of Red Bark laces accompanies the shoe as well.
Underfoot, the construction remains true to the Air Jordan 4. The sole features a bicolored midsole, encapsulated Air cushioning in the forefoot, and a visible Air unit at the heel. This edition thus utilizes the historical structure of the model as a canvas for an interpretation centered on materials, colors, and several references directly associated with London.
From distressed suede to the "NIKE LDN" marking, the Jordan 4 translates London through its unique materials and intricate details.
