For his first official collaboration with Saucony, Stan Birch tackles the ProGrid Guide 7. The Parisian designer applies his signature taste for color pairings and interchangeable elements to the runner, which debuted in 2013, creating a construction that blends cream mesh, pastel tones, and removable side logos.
A New Approach to Design
The collaboration marks a new chapter for Stan Birch. Known for his customization work and creations designed for various artists and brands, the Parisian designer transfers this celebrated approach to an official pair produced with Saucony. His "Stand Out" philosophy is notably reflected in the shoe's ability to modify specific elements, giving owners unprecedented personalization options.
The design builds upon the ProGrid Guide 7, which originally launched in 2013 as a stability running shoe. The foundational structure retains its technical profile, featuring an upper made of mesh covered with multiple overlays. Complementing the construction are materials such as long-pile suede on the forefoot, alongside nubuck and leather accents.
Customization and Color
Birch implemented a dynamic color palette that pairs a cream base with touches of mint, mauve, light blue, and gold. A central feature of the project is the side Saucony logo: it is attached to Velcro, allowing users to swap out logos easily and dramatically alter the pair's look. Furthermore, multiple sets of laces accompany this strong sense of personalization.
Stan Birch thus does more than simply transform the ProGrid Guide 7 with color. The interchangeable elements directly extend his custom design work, while the shoe’s core silhouette and running heritage remain visible beneath the new construction. For a first official collaboration with Saucony, the designer successfully adapted his acclaimed method to a performance pair specifically designed to accommodate deep customization.
With its combination of interchangeable logos and multiple lace options, Stan Birch transforms the ProGrid Guide 7 into a highly personal runner that everyone can modify their own way.
